If you are looking for a free program that will track your search engine optimization (SEO) efforts, then the free SEO Spyglass application is what you need. This application will not only help you keep track of your ranking for specific keywords and key phrases in the major search engines, but will also give you insight into how you are performing with Google's unique ranking algorithms. The free software is available to download from the company's website for use on Macintosh computers. If you have a PC or a smartphone that does not run on the Mac OS X platform, then you can also download the application onto these devices and continue to monitor your SEO progress via the Internet.
The SEO Spyglass application is easy to use. You do not have to know anything about computers or the Internet to complete the installation process. Even those who are less experienced in using computers and the Internet can successfully complete the installation process and utilize the service. Once you have the program on your computer, you simply find an applicable entry in the list of terms that are associated with your domain name and click the "rack" icon that appears on your browser.
Once installed and up and running, the SEO Spyglass software will begin to track everything that it finds. You will find that you will be able to see how many links are coming to your website from each of the major search engines. Additionally, you can monitor how many visitors are landing on your site after visiting your website, as well as the pages that they land on after being on your site. You will also be able to find out which keywords are being used in the domain names and URLs that are pointing to your site. If there are any URLs that are pointing to URLs that are banned by Google or Yahoo, then you will be able to learn which of them is causing you problems and fix them so your ranking increases. There are a number of other features that this paid SEO software application has available, so you will want to look further into the website before purchasing if you wish to receive all of the features and benefits that are offered.